Ceiling heating has long had a mixed reputation. Many have heard that ceiling heating works poorly because the heat rises upwards and never reaches the floor where people actually live.
That's true to some extent – but only when talking about traditional air-borne heating.
Infrared heating works in a completely different way.
Therefore, it is important to distinguish between air-borne ceiling heating and ceiling-mounted infrared heating. They are two different technologies that work according to completely different principles.